Fran O’Hara first led a development session with the team to define the campaign aims, audiences, approach, key messages and language style. Adriana used these to develop a bilingual communications toolkit of an A4 poster, pull-up banner and a giant 3D capsule for exhibitions, public engagement and social media. The BCUHB team asked the public and staff for feedback during the first campaign and this was used to refine the design for version 2 of the poster.