Since 2015 we have worked with Barefoot Coaching to develop their brand across their on and off-line communications. Extending their corporate colour palette and fonts to enable more brand segmentation between Barefoot’s public and professional products. The two trade show stands we designed had very different audiences and enquired different tools and approaches – The AUTUMN FAIR stand presented the products in an in-store environment to enable retailers to visualise the products at retail. There’s huge competition at the NEC visually, so we designed a deliberately colourful, fun and interactive stand, wall panels and point of sale which encouraged visits and sales.

The CIPD SHOW presented the whole Barefoot Coaching story and offer. We designed a stand which compartmentalised the product range in colour coded areas, with the information condensed into a coaching card sized mini-brochure. To create an online ‘buzz’, drive traffic to the stand, and catch people walking past’s attention we created an interactive twitter area. Posing for a photo with their card highlighted the picture cards range, and created a queue of people waiting to take part. Barefoot were please with the profile of their stand at the show and the visitor responses.