Amber Energy wanted their stand to stand out and create an impact at the Student Accommodation Expo and online. At the Expo Fran created a visual map capturing the customer and trade show feedback on the stand back wall. The live graphic recording increased traffic to the stand, and provided oppotunities for the sales team to interact with the customers. The responses were tweeted using the Expo hashtag, creating online conversations and also providing Amber Energy with customer insights on “What are your energy challenges with student accommodation?”

To increase the quality and quantity of the conversations we created a twitter question image and a template for stand visitors and the Amber Energy team to complete. The stand had high levels of engagement and traffic with people returning to see how their ideas had been visualised and to see and photograph the finish map. Post-event the client received a digitised version of the map and the original hand-drawn artwork.