New Product Development
Our specialised product development approach is a result of over 15 years of industry experience. Comprehensive research and strategic planning at the start of any projectare part of our philosophy, leading to delivery of a coherent design program and product range delivered within budget and on time. We can undertake:
- Retail review and product audits
- Name generation, editorial
- Concept visualsation
- Packaging and point of sale design
- Product design and development
- Range rationalisation and planning
The Baylis & Harding Company
Brief
To develop innovative new product ideas
for two of the world’s leading children’s
brands: Disney Princess and Disney Pooh,
in the washing and bathing category.
Process
We identified an opportunity in the single
use area, and designed a range of bath and
shower gel tubes featuring large character
images at bathtime.
The tube size and POS
box encouraged multiple sales by allowing
the purchaser to choose their favourite
characters. Inspired by children’s yoghurt
sachets Scarlet Design developed the single
tube product concept, and created a fun,
memorable name and logotype for the
range: TUBBLES - Tube of Bubbles.
Result
Both ranges are now on sale in major
UK retailers such as Tescos and ASDA.