Consumer Product Toolkits
Creative toolkits drive category development and growth, by acting as a vehicle for communicating trends, promoting brand awareness and creating market-leading initiatives.They provide a full range of creative tools from character poses and backgrounds, to design elements, fonts and editorial suggestions.
DCP Food, Health & Beauty
Brief
A design toolkit to support Disney’s health, beauty and personal care category licensees.
Process
Working with the Disney team we created a toolkit containing a range of fun, innovative category-specific poses with supporting graphics, segmented into contrasting themes.
Result
Scarlet Design was commissioned to produced a further three toolkits for Easter, Christmas and Drinks product development, replicating this highly successful format.