Branding
A clear set of Brand Identity guidelines can be used to drive every point of thecustomer, supplier and employee contact with an organisation. They can instill belief in the brand, inspire creativity and consistency across materials.
Scarlet Design can assist with:
- Producing brand guidelines
- Refreshing & repositioning a brand
- Launching a brand
- Extending a brand
- Developing brand collateral
- Targeting a new market
Brief
To produce a set of brand guidelines which would facilitate consistency of style and message across the Christmas card range, a significant source of funding for the RNLI.
Process
We conducted a review of existing cards and artwork to identify the extent of the brief. The resulting guidelines followed a functional format and clear visual system, to ensure consistency across the RNLI’s entire cards range.
Result
The brand guide was launched earlier this year, and the guidelines structure was used for the Lifeboat & Lifeguard Packaging Guidelines.