Cardiff ‘What Matters’ 10 Year Plan Strategic Illustrations

The Cardiff Partnership approached us after seeing our eight C&VUHB strategic maps. They liked how we had synthesised a large amount of complex information into an easy-to-navigate ‘plan on a page’. As public facing documents used at A4 size, engagement and accessibility drove our design decision-making. The strategic information is presented in a set of 3 maps using recognisable visual elements from Cardiff and a range of people in poses illustrating the information: 1. The well-being strategy 2. Cardiff’s strategic priorities 3. Delivering the strategy.

Cardiff what matters poster design

"we loved your work!”

Rachel Jones, Policy, Partnerships & Citizen Focus. Cardiff Partnership.

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