Betsi Cadwaladr UHB Proton Pump Inhibitor (PPI) Campaign

Fran O’Hara first led a development session with the team to define the campaign aims, audiences, approach, key messages and language style. Adriana used these to develop a bilingual communications toolkit of an A4 poster, pull-up banner and a giant 3D capsule for exhibitions, public engagement and social media. The BCUHB team asked the public and staff for feedback during the first campaign and this was used to refine the design for version 2 of the poster.

poster design consultation before and after
ppi pills board display design photo

Giant 3D capsule for exhibitions, public engagement and social media, in Welsh and English.

Betsi Cadwaladr PPI pullup banner design

“The poster development workshop was a great opportunity to do something different. The posters are very popular and we are also getting feedback on the posters which is excellent.”

Alison Jones, Pharmacy Patient Safety Lead, Betsi Cadwaladr UHB (West)

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