The Walt Disney Company

Art Portfolios, DCP

To refresh one of their most successful brands, Disney’s European Regional Stationery team commissioned an art portfolio depicting modern Winnie the Pooh rendered in a delicate watercolour style. “Thinking little thoughts...” was used by major Disney licensees and retail giants worldwide, including Wal-Mart (USA) and Marks & Spencers (UK).
The sophisticated artwork style also appealed to the mature female consumer, supporting targeted campaigns resulting in increased sales outside the core category.

“Thinking little thoughts...” proved so popular that we were commissioned to create two additional art portfolios in the same style.