RNLI

RNLI Brand Guidelines

Scarlet Design has created two sets of brand guidelines for the Royal National Lifeboat Associations, to facilitate a clear style across thier product ranges.

The Christmas Card category is a significant souce of funding for the Royal National Lifeboat Institute, as well as providing a means of communication to the card recipients. After conducting a review of existing cards, we produced guidelines which follow a functional format and clear visual system to build consistency into the RNLI’s entire cards range.

We have recently completed designing the RNLI children’s and adult’s packaging guidelines for their Lifeboats and Lifeguards brands.