BA London Eye

Bespoke Ranges of Product

Scarlet Design was commissioned by The Tussauds Group to create a range of products that would reflect the London Eye’s brand qualities of outstanding architectural excellence and engineering achievement.

Working with London Eye architects Marks Barfield and the BALE retail team, we completed a retail audit of the existing stores and ranges. Resulting in Scarlet Design producing comprehensive packaging guidelines, concept designs and artwork for a custom range of premium merchandise.

The BALE collection consisted of silk ties and scarves, etched glass coasters, t-shirts, tea towels, mugs and scale architectural models. Including our favourite... the reversible bear to Eye capsule plush.