BTB International Perfumes

Mickey and Minnie Perfumes

Packaging design for the first Mickey & Minnie children’s perfume packs, specifically targeting the Tax-Free and Travel Retail markets. For maximum shelf impact, we captured the timeless appeal of Disney’s most-loved animated characters by leveraging the original 1920’s font and art style from their creative archives.

Both perfumes were listed in global Tax-Free & Travel Retail stores, achieving their targeted premium pricepoint. The success of this innovative range led to the introduction of a five piece mini-perfume coffret pack.